How to Reduce eCommerce Website Bounce Rate
When users land on website and then leave without clicking on anything, the term used to define this scenario is called Bounce Rate of website. Well, there are multiple reasons possible but one of the most prominent ones seems to be unnecessary popups concealing the content the users want to read, page taking long to load or simply users couldn’t find what they were seeking for.
Following are the few but worth implementing ways which can certainly be helpful to decrease your website bounce rate and increase conversion rate arrow.
Make Your Website Content Legible
If you lack in producing readable and engaging content then this could be the primary reason your customer would leave the website. Users will love to stay on website if content makes sense. Large chunks of text may look creepy so try to avoid it.
Go through the below few helpful tips to format readable content:
- Focus on subheadings as well.
- Use bullet points to show benefits or points worth reading.
- Make use of charts, images, quotes, memes, and screenshots to keep your users engaged.
- Try to ask questions in your content to give readers an opportunity to interact.
- Make your conclusion actionable.
Impactful Landing Pages
If you are getting right traffic but if your landing page doesn’t meet the users’ expectations then they will be likely to say good bye to your website. If you are running a campaign for specific product or service, make sure that your visitors land on page that is optimised and built for campaign. Try to keep same imagery, fonts, language, and wording for the marketing ads, emails and posts.
Keep Your Website Blog Fresh & Updated
According to statistics, businesses that continuously update their blogs with unique and fresh content will likely to gain more traffic. By consistently adding readable content, you are gradually building the momentum and establishing trust, which means you can generate more revenue from repeat users because you have already established a level of trust with them.
No Popups Please
Suppose if you are reading good content and suddenly you see a pop up window distracting your momentum again and over again and irrelevant ads appear from left and right side, what will you do? Of course, you switch off the window. By taking this into consideration, it is worth avoiding attention diverting things such as pop ups and ads. No one like pop ups, do don’t use them.
Give Importance To Call-To-Action Buttons
Your call-to-action button should be compelling and easy to find to click on. Once you have succeeded in attracting users with your heading and kept them engaged using your great content, don’t lose them with weak CTA. Ensure that you have placed CTA logically and strategically. When optimizing CTA, each and every element does matter even something as changing the text on a button. Certainly, it can engage users and send them to a resource page on your site, thus reducing bounce rate.
Reduce Your Page Load Time
The slower your website load, the higher your bounce rate will be. Even Google is so much concerned about site speed – you can slip down in ranking if your website is performing very poor. The bottom line is that a slow loading website can destroy your business completely and encourage your users to land on your competitor website.
There are ways to find out and improvise some factors such as optimizing images, cache any heavy information, minify your CSS & JS files and make sure that your server infrastructure is configured and capable enough to support high speed loading of your website.
Obtain Mobile Friendly Website
Do you own a responsive website? If your prospects visit your website on different devices such as iPhone, iPads and Tablets, will it perform perfectly?
With increasing use of mobile devices, it is worth taking your brand to mobile, because your customers have their mobile devices anywhere they go. Today, we are living in mobile age and more than 95 percent customers are on mobile so it is essential to optimise website for them.
Implementing above tips can certainly reduce your website bounce rate. Remember to analyse any change you make and keep record of results which will further gives you an idea about what works and what doesn’t.
